Brand identity for a travel company, built to inspire adventure and trust.
Explore with KRG is a travel brand built around providing travelers with essential items for their adventures. When creating their logo and brand identity, my goal was to design something that immediately connects with the idea of travel and exploration.
"The globe replacing the 'O' wasn't just clever, it made the whole concept click."
After considering different directions, I decided to use the earth as the central image. It felt like the perfect fit, since it not only symbolizes exploration on a global scale but also gave me a creative way to integrate it into the logo, turning the "O" in "EXPLORE" into the earth itself.
This approach made the design both meaningful and visually unique. Overall, I'm really proud of how this project turned out, and it was a great experience bringing the Explore with KRG brand to life.
