Multiple t-shirt design concepts for a local plant-based Italian restaurant, inspired by the owner's love of heavy metal band merch.
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For my ARTF 104 class (Artists and Designers Today), one of the tasks for my final project was to reach out to a local business and offer to design something for them. I chose Donna Jean because I'm a fan of their food and wanted to work with a brand I already knew and cared about.
The owner had a clear style they were going for. My job was to bring Donna Jean into it.
After reaching out, their team mentioned that the owner is a huge 80s metal fan and had already made band logo-inspired merch before, including a shirt using the AC/DC logo but spelling out "PASTA" with the slash acting as the S. They said they're always looking for new t-shirt ideas and asked if I'd be willing to design another shirt in a similar way to the examples.
I got right to work, and designed two distinct concepts: 1. A Metallica-inspired wordmark with lightning bolt brackets around "DONNA JEAN" 2.. A clean bold-serif Guns N' Roses-inspired wordmark replacing the band name with "PIZZAS N' PASTAS."
In the end, Donna Jean's team was extremely happy with the final designs, and they appreciated the Metallica-inspired design the most.
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